{"id":52643,"date":"2021-08-17T18:38:29","date_gmt":"2021-08-17T10:38:29","guid":{"rendered":"https:\/\/daxueconsulting.com\/?page_id=52643"},"modified":"2023-03-08T22:20:32","modified_gmt":"2023-03-08T14:20:32","slug":"fitness-and-wellness-industry-in-china","status":"publish","type":"page","link":"https:\/\/daxueconsulting.com\/fitness-and-wellness-industry-in-china\/","title":{"rendered":"Fitness &#038; Wellness"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"52643\" class=\"elementor elementor-52643\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39fec1d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"39fec1d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-628af6d\" data-id=\"628af6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53c98e1 elementor-widget elementor-widget-heading\" data-id=\"53c98e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Fitness &#038; Wellness<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b46edad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b46edad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-330b074\" data-id=\"330b074\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48760b9 elementor-widget elementor-widget-image\" data-id=\"48760b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"151\" height=\"147\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/08\/roland-garros.png\" class=\"attachment-medium size-medium wp-image-52649 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 151px; --smush-placeholder-aspect-ratio: 151\/147;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-63e4383\" data-id=\"63e4383\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30c8a23 elementor-widget elementor-widget-image\" data-id=\"30c8a23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"118\" height=\"140\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/08\/nipg-fc.png\" class=\"attachment-full size-full wp-image-52648 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 118px; --smush-placeholder-aspect-ratio: 118\/140;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8218cda\" data-id=\"8218cda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b524e20 elementor-widget elementor-widget-image\" data-id=\"b524e20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"237\" height=\"135\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/08\/neoness.png\" class=\"attachment-full size-full wp-image-52647 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 237px; --smush-placeholder-aspect-ratio: 237\/135;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b4f1450\" data-id=\"b4f1450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a08d194 elementor-widget elementor-widget-image\" data-id=\"a08d194\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"282\" height=\"94\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/08\/decathlon-1.png\" class=\"attachment-full size-full wp-image-52646 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 282px; --smush-placeholder-aspect-ratio: 282\/94;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aba0de1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aba0de1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b62ff0\" data-id=\"2b62ff0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b02d426 elementor-widget elementor-widget-text-editor\" data-id=\"b02d426\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The growing <a href=\"https:\/\/daxueconsulting.com\/health-awareness-in-china\/\">health awareness<\/a>, along with the increasing popularity of fitness apps and influencers, is boosting the sports and fitness market in China. According to <a href=\"https:\/\/www.ibisworld.com\/china\/market-research-reports\/gym-health-fitness-clubs-industry\/#:~:text=The%20Gym%2C%20Health%20and%20Fitness,over%20the%20past%20five%20years.\">Ibis World market research<\/a>, the fitness industry has experienced a 4.4% growth in the last five years and it is estimated to be worth 7.1 billion US dollars annually. Most of Chinese sport lovers live in Tier-1 cities, such as Beijing and Shanghai, but the mushrooming of fitness apps is contributing to spread the hype about physical exercise throughout the whole country. In 2019, almost 400 million people in China practiced sport habitually and slightly over <a href=\"https:\/\/www.ciwf.com.cn\/en\/1011.html\">68 million<\/a> of them went to the gym regularly, showing a huge market potential for both foreign and local fitness brands.<\/p><p>Renowned retailers and fitness clubs relied on our deep expertise in China\u2019s sports and fitness industry in order to expand in the Chinese market and enhance customer experience. <a href=\"https:\/\/daxueconsulting.com\/our-services\/customer-understanding-china\/consumer-research-china\/consumer-survey-china\/\">Surveys<\/a>, <a href=\"https:\/\/daxueconsulting.com\/focus-groups-in-china\/\">focus groups<\/a>, <a href=\"https:\/\/daxueconsulting.com\/store-checks-in-china\/\">store-checks<\/a>, <a href=\"https:\/\/daxueconsulting.com\/ethnographic-research-in-china\/\">in-depth interviews<\/a> and <a href=\"https:\/\/daxueconsulting.com\/feasibility-study-in-china\/\">feasibility studies<\/a> are just some of the tools made available by Daxue Consulting\u2019s team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4139a07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4139a07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fbd4d8\" data-id=\"7fbd4d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e66429 elementor-widget elementor-widget-image\" data-id=\"7e66429\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/elementor\/thumbs\/daxue-consulting-wellness-white-paper-pbqvfgobz8ajy215b4np1ci7k5gndr4vjhsb8h7pxc.png\" title=\"daxue consulting wellness white paper\" alt=\"wellness white paper daxue consulting\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 317px; 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Please review the field format and try again.\";\r\n\r\n\r\n\r\n\r\n  window.translation = {\r\n    common: {\r\n      selectedList: '{quantity} list selected',\r\n      selectedLists: '{quantity} lists selected'\r\n    }\r\n  };\r\n\r\n  var AUTOHIDE = Boolean(0);\r\n<\/script>\r\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\r\n\r\n<script src=\"https:\/\/www.recaptcha.net\/recaptcha\/api.js?hl=en\"><\/script>\r\n\r\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\r\n<!-- End Sendinblue Form -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5af75 elementor-widget elementor-widget-toggle\" data-id=\"4f5af75\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8321\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-8321\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Fitness influenceurs<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8321\"><p>By sharing their personal stories, fitness influencers have sparked a greater interest in sports and physical exercise. Moreover, they have become key supporters of <a href=\"https:\/\/daxueconsulting.com\/body-positivity-in-china\/\">body positivity<\/a> and healthy lifestyles. <a href=\"https:\/\/www.instagram.com\/sammiglx\/\">Sammi G<\/a> and <a href=\"https:\/\/m.weibo.com\/u\/1497801964\">Su Yulie<\/a> are some of the most popular fitness influencers on <a href=\"https:\/\/daxueconsulting.com\/weibo-can-still-be-useful-for-fashion-and-luxury-brands-in-china\/\">Weibo<\/a>: they both decided to leave behind their frenetic and stressful white collar life and embraced a more balanced and healthy routine, marked by regular workouts as well as a greater attention to mental and body care.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8322\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-8322\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Popular sports in China<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8322\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-8322\"><p>The sports industry in China is booming and it is expected to be worth up to <a href=\"https:\/\/daxueconseil.fr\/industrie-du-sport-en-chine\/\">470 billion US dollars by 2025<\/a>. <a href=\"https:\/\/daxueconsulting.com\/football-market-in-china\/\">Football<\/a> is gaining more and more popularity in China and the establishment of football academies by famous clubs, such as <a href=\"https:\/\/news.cgtn.com\/news\/346b444e78494464776c6d636a4e6e62684a4856\/share_p.html\">Ajax<\/a> and <a href=\"https:\/\/www.ispo.com\/en\/markets\/how-fc-bayern-committing-china\">Bayern football school<\/a>, marked a new era for this sport in the Chinese market. Currently, roughly 50 million Chinese people play football, among which 30 million are students, but they are expected to increase in the future.<\/p><p>Even though football is spreading among Chinese young people, the NBA remains around <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2017-09-28\/basketball-not-soccer-is-china-s-game-of-choice\">six times more<\/a> popular than European football leagues. Indeed, basketball courts are ubiquitous in China since about <a href=\"https:\/\/www.forbes.com\/sites\/roberttuchman\/2017\/08\/04\/the-rise-of-chinas-sports-economy\/?sh=527139fc4a22\">18%<\/a> of Chinese sport lovers enjoy playing <a href=\"https:\/\/daxueconsulting.com\/basketball-in-china\/\">basketball<\/a> regularly.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8323\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-8323\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Main fitness trends<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8323\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-8323\"><p>The turnover of China\u2019s sports and fitness market has grown very rapidly in recent years. Chinese consumers like engaging in a wide range of fitness activities and <a href=\"https:\/\/daxueconsulting.com\/yoga-industry-in-china\/\">yoga<\/a> is one of most popular choices. Beyond granting cardiovascular health, inner peace as well as a more toned and flexible body, yoga attracts <a href=\"https:\/\/daxueconsulting.com\/chinese-millennials-spending-behaviors\/\">Chinese Millennials<\/a> because it creates a strong sense of community among people involved.<\/p><p>CrossFit is getting more and more widespread among Chinese gym-goers as well. <a href=\"https:\/\/www.chinadaily.com.cn\/a\/201809\/22\/WS5ba5894ba310c4cc775e7a49.html\">What they like about CrossFit<\/a> is its diverse and creative set of exercises, which allows building a strong, agile, and athletic body.<\/p><p><a href=\"https:\/\/daxueconsulting.com\/martial-arts-china\/\">Martial arts<\/a>, such as Taiqi, Wushu and Kung fu, are deeply rooted in Chinese culture. Nevertheless, foreign self-defense techniques are gaining ground, and boxing is maybe the most successful one. Women are a growing target consumer base for <a href=\"https:\/\/daxueconsulting.com\/chinese-boxing-market\/\">boxing in China<\/a>, since several female celebrities contributed to make it popular on <a href=\"https:\/\/daxueconsulting.com\/social-media-platforms-in-china\/\">Chinese social media platforms<\/a> as an effective way to keep fit. Although it remains a niche sport, China\u2019s boxing market is expected to hit <a href=\"https:\/\/wenku.baidu.com\/view\/478bade69f3143323968011ca300a6c30d22f15a.html\">856 billion RMB<\/a> in 2022.<\/p><p>Nowadays, Chinese consumers are quite familiar with the concept of <a href=\"https:\/\/daxueconsulting.com\/meal-replacement-in-china\/\">meal replacement<\/a> and <a href=\"https:\/\/ex.chinadaily.com.cn\/exchange\/partners\/45\/rss\/channel\/www\/columns\/6h4i91\/stories\/WS602b64bfa31024ad0baa914e.html\">Euromonitor International<\/a> forecasts that their market size may reach 120 billion RMB in 2022, surfing the growing <a href=\"https:\/\/daxueconsulting.com\/health-awareness-in-china\/\">health awareness in China<\/a>. However, there is still a widespread lack of confidence in this new health product in China. If they really want to increase sales, meal replacement producers need to focus more efforts on convincing Chinese consumers about their products\u2019 health benefits and their capability of replacing a solid meal without compromising nutrition intakes.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8324\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-8324\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">The sportswear market in China<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8324\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-8324\"><p>Even though practicality remains a key factor when it comes to purchase sportswear, nowadays, Chinese consumers pay more and more attention to brand values and symbols. <a href=\"https:\/\/daxueconsulting.com\/sportswear-market-in-china\/\">China\u2019s sportswear market<\/a> reached <a href=\"https:\/\/www.portal.euromonitor.com\/portal\/analysis\/tab\">316.6 billion RMB in 2019<\/a>, recording a growth rate of 17%, and it is expected to further increase in the following years, hitting 542.5 billion by 2024. Altogether, <a href=\"https:\/\/daxueconsulting.com\/nike-in-china\/\">Nike<\/a> and <a href=\"https:\/\/daxueconsulting.com\/market-research-on-adidas-in-china\/\">Adidas<\/a> control about 40% of the entire market, but domestic brands, such as <a href=\"https:\/\/daxueconsulting.com\/anta-market-strategy\/\">Anta<\/a> and <a href=\"https:\/\/daxueconsulting.com\/li-ning-case-study\/\">Li-Ning<\/a> are gradually gaining ground, especially through surfing the current <a href=\"https:\/\/daxueconsulting.com\/guochao-marketing-report\/\">Guochao wave<\/a>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8325\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-8325\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">The transformation of China's fitness industry<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8325\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-8325\"><p>Technology is transforming a wide range of industries and the fitness sector did remain unscathed. Indeed, cutting-edge gyms, such as LeFit and <a href=\"https:\/\/daxueconsulting.com\/supermonkey-gym-market-strategy\/\">SUPERMONKEY<\/a>, are much more digital and flexible than conventional ones, as they allow consumers to book courses through an easy-to-use app and attend classes without buying any annual membership plan. Thereby, <a href=\"https:\/\/daxueconsulting.com\/hosa-fitness-closed-doors\/\">while traditional gyms sail in troubled waters<\/a>, the franchising business model of leading-edge fitness clubs, along with their digitalized services, is fuelling their growth and expansion across China.<\/p><p>Covid-19 paved the way for in-home workout and increased the sales of fitness equipment. Currently, such fever for indoor physical exercise is pushing Chinese consumers to purchase around <a href=\"https:\/\/news.cgtn.com\/news\/2019-06-22\/How-fit-is-China-s-fitness-industry--HJy9BwahDW\/index.html\">5 and 6 millions<\/a> of home fitness equipment every year, and industry insiders predict that this trend is bound to further grow in the next two or three years. Training apps got very popular as well. With over <a href=\"https:\/\/www.digitaling.com\/articles\/237733.html\">40 million monthly active users<\/a> in 2019, <a href=\"https:\/\/daxueconsulting.com\/keep-fitness-app\/\">Keep<\/a> is the <a href=\"https:\/\/www.qimai.cn\/app\/rank\/appid\/952694580\/country\/cn\">most renowned<\/a> fitness app in China: it provides consumers with exercise monitoring and guidance, nutritional diet advising and online sporting goods retailing.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5186db9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5186db9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/daxueconsulting.com\/contact-us-now\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conduct your fitness market research <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb2652 elementor-widget elementor-widget-heading\" data-id=\"8bb2652\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More on the fitness industry in China<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87f6c1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"c87f6c1\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19981 post type-post status-publish format-standard has-post-thumbnail hentry category-market-research-china tag-fitness-in-china-2 tag-health-and-wellness-in-china tag-health-awareness-in-china\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/daxueconsulting.com\/how-do-chinese-people-lose-weight\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"398\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2016\/02\/daxue-consulting-how-chinese-people-lose-weight-title-image-800x398.png\" class=\"attachment-large size-large wp-image-55559 lazyload\" alt=\"\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2016\/02\/daxue-consulting-how-chinese-people-lose-weight-title-image-800x398.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2016\/02\/daxue-consulting-how-chinese-people-lose-weight-title-image-300x149.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2016\/02\/daxue-consulting-how-chinese-people-lose-weight-title-image-768x382.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2016\/02\/daxue-consulting-how-chinese-people-lose-weight-title-image.png 1248w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/398;\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/daxueconsulting.com\/how-do-chinese-people-lose-weight\/\" >\n\t\t\t\tHow do Chinese people lose weight?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-60747 post type-post status-publish format-standard has-post-thumbnail hentry category-market-research-china tag-beauty-and-personal-care-in-china tag-beauty-and-wellness-in-china tag-biotechnology-industry-in-china daxue_industry-beauty\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/daxueconsulting.com\/biotech-beauty-in-china\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"450\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/02\/daxue-consulting-biotech-beauty-china-cover-800x450.jpg\" class=\"attachment-large size-large wp-image-60754 lazyload\" alt=\"biotech beauty in china\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/02\/daxue-consulting-biotech-beauty-china-cover-800x450.jpg 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/02\/daxue-consulting-biotech-beauty-china-cover-300x169.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/02\/daxue-consulting-biotech-beauty-china-cover-768x432.jpg 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/02\/daxue-consulting-biotech-beauty-china-cover-1536x865.jpg 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/02\/daxue-consulting-biotech-beauty-china-cover.jpg 2000w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/daxueconsulting.com\/biotech-beauty-in-china\/\" >\n\t\t\t\tBiotech beauty in China: global alliances are reshaping the future of cosmetics\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-50212 post type-post status-publish format-standard has-post-thumbnail hentry category-cosmetics-and-personal-care-market-in-china category-skin-care-industry-in-china tag-beauty-and-wellness-in-china tag-beauty-market-china tag-beauty-tools-and-device daxue_industry-beauty\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/daxueconsulting.com\/beauty-device-market-in-china\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"534\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/01\/daxue-consulting-beauty-device-market-china-cover-image-800x534.jpg\" class=\"attachment-large size-large wp-image-58263 lazyload\" alt=\"beauty-device-market-china\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/01\/daxue-consulting-beauty-device-market-china-cover-image-800x534.jpg 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/01\/daxue-consulting-beauty-device-market-china-cover-image-300x200.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/01\/daxue-consulting-beauty-device-market-china-cover-image-768x512.jpg 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/01\/daxue-consulting-beauty-device-market-china-cover-image.jpg 1000w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/daxueconsulting.com\/beauty-device-market-in-china\/\" >\n\t\t\t\tThe influence of local brands, Gen-Z consumers, and at-home trends on the booming beauty device market in China\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The growing health awareness, along with the increasing popularity of fitness apps and influencers, is boosting the sports and fitness market in China. According to<\/p>\n","protected":false},"author":41,"featured_media":21034,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"daxue_industry":[],"class_list":["post-52643","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fitness and wellness industry in China<\/title>\n<meta name=\"description\" content=\"The growing health awareness, along with the popularity of fitness apps, is boosting the fitness and wellness industry in China...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/fitness-and-wellness-industry-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fitness and wellness industry in China\" \/>\n<meta property=\"og:description\" content=\"The growing health awareness, along with the popularity of fitness apps, is boosting the fitness and wellness industry in China...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daxueconsulting.com\/fitness-and-wellness-industry-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Daxue Consulting - 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